The Ootsider

Each jacket from The Ootsider has a special purpose: its profits go towards creating more garments for people experiencing homelessness. Every piece is part of a project that aims to give visibility and support to those who need it most, turning fashion into a tool for solidarity.

Commercial photographer in Edinburgh
Commercial photographer in Edinburgh
Commercial photographer in Edinburgh

I chose to collaborate with them because I wanted my photography to tell stories with meaning, showing how a project can combine design and real social impact. For me, capturing these jackets is about reflecting the purpose and hope behind each piece, and sharing it with those who value creativity with a conscience.

Commercial photographer in Edinburgh
Commercial photographer in Scotland, Campaign brand  city photography
Commercial photographer in Edinburgh
Commercial photographer in Edinburgh
A woman with braided hair, wearing a beige turtleneck sweater, dark pants, a green jacket, and black boots, is smiling and playing with a dog near a body of water surrounded by trees.
Commercial photographer in Scotland,  Edinburgh
Commercial photographer in Edinburgh

In this latest series, the focus shifts to the dialogue between the garment and the city itself. By integrating the jackets into Edinburgh’s iconic architectural landscape, I’ve sought to highlight the synergy between form, function, and environment.

The colour palettes of these new pieces have been captured in conversation with the city’s historic stone and moody, atmospheric streets. This intentional interplay shows that while these jackets are built for the resilience of the outdoors, they are deeply rooted in the urban fabric. It is an exploration of how design can harmonise with its surroundings, proving that purposeful fashion belongs exactly where the stories of the city are told.

A woman wearing a beige jacket, white pants, and brown boots is leaning forward, casting her foot into a rainwater puddle on a stone ledge. She is smiling and appears to be outdoors near a building with brick and stone walls.
Commercial photographer in Scotland, Campaign brand  city photography
Person wearing a black jacket with 'Ootsider' written on the back, standing in front of a multi-tiered fountain with statues, in an outdoor setting with trees and a historic stone building in the background.
Commercial photographer in Scotland, Campaign brand  city photography

Client: The Ootsider